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Oct 26

Teil 1: Link Economy - Trugschluss oder Basis für neue Formen des Publizierens (Kurze Einführung und Quellen)

(Den Ankündigungstext für diese Veranstaltung am Donnerstag den 29. Oktober 19.30 Uhr in der HTWK Leipzig Raum Li204 solltet ihr auch lesen.)

“…there is also a new business logic becoming prevalent which Jeff Jarvis describes as “link economy” in contrast to “content economy”. These two logics clash because one measures the value of content by it’s links (it is like currency) while the other one requires a “pay-wall” to keep up pay-per-unit revenues but which obviously imposes barriers for links and opportunities to reap other revenue sources. Because free content handled within the link economy exceeds paid content in amount and often is an acceptable alternative regarding quality (or the paid content is copied bypassing the pay-wall), the willingness to pay for content is shrinking and traditional business models don’t work anymore unless your content is an extremely light buoy of continuous exclusiveness. To make the clash tangible I showcased in my presentation two prominent players in the news industry who embrace the rules of internet and the link economy. I introduced the New York Time’s bold move to provide an API offering third-party company developers access to the Times’ entire online article archive going back to 1981 which has “triggered a whole host of mash-ups, increasing the reach and value of it’s content”. Secondly, the Guardian Open Platform “which will allow users to build their own applications in return for carrying Guardian advertising”. In opposition to this idea I illustrated the A.P.’s stance and the hassle it has with aggregators which has been refreshed by it’s recent announcements to crack down on unpaid use of articles on the web by licensing even small snippets. Also I mentioned the push of some German publishers to find a collecting society to encounter revenue losses and to enforce legislation to give them ancillary copyright which would bring them in a better position to sue people using content they publish. Ambitions like this culminated recently in the Hamburg Declaration signed by 166 European publishers. Nevertheless, these ambitions and Rupert Murdoch with his latest decision to charge for online content might be wrong.” (Quelle: Frank’s Text)

Emerging Media

Teil 1: Link Economy - Trugschluss oder Basis für neue Formen des Publizierens (Kurze Einführung und Quellen)

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